Liquid Fabric Softener

Downy April Fresh Liquid Fabric Softener

Liquid Fabric Softener

Downy April Fresh Liquid Fabric Softener

Give your clothes a softer feel* and a long-lasting floral scent with Downy April Fresh Fabric Softener. Downy Liquid Fabric Softener is compatible with all top- and front-loading HE machines. It's easy to use – after adding your favorite laundry detergent, pour Downy Liquid Fabric Softener into the fabric softener dispenser drawer or directly into the agitator and start the washer on your preferred cycle. Get clothes that are softer, fresher, and better* after each wash, with Downy 2 in 1: Soft and Fresh.

How do I use Ultra Downy in the wash?

Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle.

What does the Ultra mean in Ultra Downy?

Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?

We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric softener for 24-hour odor neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?

Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?

Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?

Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.

Customer Reviews

4.7

9014 total

4.1 / 5Value

4.1 / 5Quality

Featured Reviews ArrowDown className={styles.reviewfilter.productCategoryArrowDown}

casandran12_6647

December 01, 2025

Smells amazing

Downy has always been my go-to fabric softener, and the April Fresh scent is still one of the best. It leaves clothes smelling clean, soft, and fresh without being overpowering. The scent lasts for days after washing, even when the laundry has been stored in drawers or closets. This large 120-load bottle is a great value; a little goes a long way, and the consistency makes it easy to measure without spills. It works perfectly in both standard and high-efficiency machines and helps reduce static cling, especially on towels and bedding. I’ve noticed that fabrics stay softer and last longer compared to using detergent alone. It also helps reduce wrinkles, making clothes easier to fold and wear straight from the dryer. Overall, this is a dependable and effective fabric softener with a timeless scent. It delivers great value, consistent results, and that familiar Downy freshness that keeps laundry feeling like new.

autumnb277_4411

November 09, 2025

Loving this

I use this product and my daughter’s closet come out soft and smooth they also smell nice. The light blue bottle is very easy to use and it has a measuring cap to know how much product you’re using. The pice is very good as well

melissab283_5197

November 02, 2025

Best scent out there!

Hands down the best fabric softener out there! I can’t get enough of this scent . It leaves my clothes feeling so fresh , soft and clean. It’s the best laundry scent period. I especially love using it on my bedding! You can’t beat the price you get a lot in the easy to pour plastic container . I really wish they’d bring back the intense version!